As a brand designer, I often get asked which branding elements should be used where. Most small business owners know to put their logo on their website but there a few areas I find are commonly overlooked where branding could and should be used to elevate your business and make an impact!
If you’ve never heard of a favicon, you’re not alone! This is the small icon that appears next to your URL. This is a great place to use your submark which is a simplified version of your logo.
2. Email Signature
If you’re like me, you probably spend a lot of time emailing back and forth with customers. This is a great place to implement your branding. Add your logo to your email signature and your brand will be present in every communication you have!
If you sell physical products, stationery is an excellent way to add a special touch to your client experience. Put your logo on a thank you card, note card, etc. and send them along with the products you ship to your customers. Stationery is also great for service-based businesses as well. You can send thank you cards to new clients or referrals as a polished way to show your gratitude. Stationery is also a great place to implement any brand patterns or textures you have.
4. Stickers or Stamps
A fun way to use your branding is on stickers or stamps used in packaging, to seal envelopes, or even as a cheap freebie for new clients. Depending on the size and detail of your logo, you may want to use your submark for any stickers and stamps.
5. Contracts & Invoices
I’m always surprised by how many businesses there are that don’t brand their contracts or invoices. Your invoices and contracts are an essential part of your business that virtually every customer will see when working with you. If you do nothing else, add your logo to the top of your contracts and invoices!
Nov 13, 2020